The first heavy: see mountain is a mountain
This is obvious, "naked" sales promotion means, is consumer can tell at a glance the sales promotion methods such as traditional discount, as gifts, special offer, return now, recliner so called "see mountain is mountain". Its defect is this kind of means already abuse numerous, to consumer appeal already weakened gradually, and the easy imitation; The advantage is simple and direct, sales promotion effect is obvious. Therefore, "see mountain is mountain" type promotion is double-edged sword,leather sofa in promoting the sales, at the same time it reduce brand value and class, and easy to cause the "promote the pin" and "don't promote is not pin" "promotion dependence". 2011 years of holiday sales promotion and the curtain, for the part of the furniture enterprise is concerned,sectional sofa the special offer, return point, buy such traditional promotion methods presented in various furniture market repeat performance. No minimum, only lower. Many businesses make at the red in the red sea market "bloody battle to the end". Turnover seems to increase, but the gross profit but not rise; Brand awareness perhaps for low-cost sales see increased,sectional sofa manufacturer but the brand reputation but with low price and discount, the loss outweights the gain.