Furniture brand also to "knit collar" attract potential customers

     Decorate information possibly vast, household brand dazzling, keep the house can and mastering all brand new dynamic is many people's consumption demand. Now, the bo is the most popular network communication tools, one of furniture products has become the customer service platform, and even sales platform. Each micro bo "fans" were potential consumers. As the interaction between the bo increasingly igneous, more furniture brand began to have the blog "set up camp, leather sofa a face to face with terminal customer micro Po marketing war is the curtain slowly.
"Micro" platform furniture brand active

      Furniture brand of micro bo content outside sectional sofa some fashion decoration design, dynamic, brand display activities, and to increase the click-thru rate and edit the life emotional class tips. Through the power of fans, not only tell the advertisement cost, also had a huge amount of communication. The Po marketing real-time performance, but also for its save a lot of time and cost.

      A micro bo send, in constant "@" and forwarding, gradually produce fission effect is sit up. The spread of a fan, it is possible to bring fans to the forwarding of 10 and 100 fans of the onlookers.

      Interactive activities to attract potential customers

     Careful attention to the Po's people, recliner manufacturer it would be easy to find such a fact: why furniture brand influence equal shares, but comments and forwards the interactive efficiency was completely is the concept of double day? "Little bo is a window, but it is by no means scene itself. If only one-way conversation, that's just the traditional one-way communication. Can not reach the purpose of interaction, let alone marketing, hard to avoid the poor become." Chivas regal sofa area governors ZhuYongHui think.

      In a real wood household brand of the blog, the reporter sees a lot of "one hundred percent pure solid wood manufacturing, such as advertising, and some vapid products show, and not only with the boring, and propaganda trace was too obvious. "In micro bo focuses on the purpose of the furniture brand is that to get the latest promotion interactive, dynamic, and is worth every day. If in see is some poster and forwards the riff, to my family is decorated also not be very useful." People miss kalou is a genuine micro bo control.

    If, on the other hand, make use of the micro Po and potential customers to communicate, is more easy to have a good interaction effect. For example, many love to give ShuangShiEr the crazy rob members, provide total prices more than 8 million travel card and coupons; QuanYou household in micro blog development "you send blessings I return" activities to the New Year panda package and cash coupon, attract consumers participation, etc. If the bo content itself to belong to interactive strong activity messages, and let the "fans" profitable, you can get hundreds of thousands of forwarding and attention, let propagating effect on the growth of the geometric type,

    The Po marketing expand terminal channels

    In addition to housing market adjustment and sectional sofa manufacturer control policies spread the influence of type, next year's furniture market will also face of the price hike in raw materials, the high cost of management, high rent, a series of problems. "In the face of such market background, the enterprise marketing consciousness is very active key. Plus furniture in recent years the rapid expansion, is expected to retail at present the whole city furniture sale a total area of 1.5 million square metre, have been in the market is saturated brings more intense competition. Intensive cultivation, brand passproduct quality is the key."

    Marketing mode to do addition, become the tide of the prices of many brands actively explore one way out. The Po marketing platform, the emergence of timely provide a more rapid face terminal publicity channels. But due to the low cost, easy to publicity, appears unavoidably confused some and can not be recognized true and false information. Therefore, the bo propaganda is the premise of real, otherwise would be a leonardo Da Vinci another version of events.