Top furniture rely on innovation to upstream

      In 2011, the furniture industry into the "ice age" : from the macro environment to see, the state financial policy tightening constantly, enterprises financing difficult, huge cost. From furniture industry itself to see, on the one hand, and as an industry in the upper reaches of the real estate market to turn cold, shrinking market continues to sell; On the other hand, total consumption market shrinks, raw material costs continue to rise, plus furniture sells ever expanding, part of the enterprise and dealers sell was bound, lead to sales channel. The whole furniture industry in the boat.
      However, for the top for furniture, in 2011, is a worthy of the name "boom," DE grace available, strong light new new product launches, leather sofa is located in the top square ZhongKun big clock international furniture mall the new appearance, every month sent out a Mercedes innovation marketing model by several media named the best marketing creative and so on, a new movement made the top furniture to make enough eyeball. This marked the top furniture from a manufacturing brand, began to involved in the agency, commercial business, is to more comprehensive brand to move forward.

      In the industry, "ice period", the top how to break this furniture? Top general manager revealed the answer ChenXiaoTai furniture, ChenXiaoTai said overall downturn in furniture industry, the development of innovative products, create innovative channels, to cultivate innovative talents, top furniture is to break through the industry of the dilemma for three magic weapons.

      First, carries on the product innovation. In the early period of the top furniture products r&d and design by the German famous designers to complete, contracted, beautiful and practical. In 2011, the top launch DE grace and strong light of two series of furniture, and the original European Mr Black forest, sectional sofa new, Rome, harry hut brand series such as complement each other, bring out the best in each other, constitute the top at present the furniture eight series, market segmentation more evident, coverage of the consumer more extensive.

      Second, channel innovation. On September 29, 2011 in the top international furniture mall ZhongKun big clock square opening, this is facing the market of the top change business model innovation, is the first independent in home outside of the stores and shop. The top international furniture shop for top set up a new furniture exhibition and sales of top European brand of channels, and make the top furniture from a manufacturing brand change as a commercial brand.
      Again, talent innovation. As the development of the enterprise key factors, top furniture talent regardless of the cost. In 2011, the top began to try to employee shareholding; Meanwhile, recliner manufacturer top opened the business school, specialized training employees in management, marketing, and other aspects of the professional skills. ChenXiaoTai expressed hope that their love and passion to furniture can infect employees, creating a never yielding team.

      Related experts say, the next few years, furniture enterprises to continuously expand their horizons, innovation, sectional sofa manufacturer  difficulty in looking for new opportunities, to take the opportunity to upgrade and perfect all aspects of the business, only so can spend the winter of industry, through this round of industry "ice period" later, the furniture industry will also have more more influential real leading enterprise.

Author:Zhejiang state case furniture Co., LTD
Website:http://www.zjbangge.com
Main Product:leather sofa,sectional sofa,recliner manufacturer,sectional sofa manufacturer